The Impact of Quality Over Quantity: Maximizing Audience Performance in Intent-Based ABM Campaigns.
This groundbreaking case study demonstrates how targeting precision can dramatically outperform volume-based approaches in person-based intent combined with an account-based marketing strategy . The research compares two distinct intent-based marketing strategies, revealing surprising insights that could transform how businesses approach their demand generation efforts.
The Head-to-Head Comparison
A B2B agency conducted a controlled experiment using identical campaign strategies, messaging frameworks, and execution teams across two dramatically different audience approaches. The study pitted Bombora/Apollo's high-volume approach through (500,000 contacts) against Delivr.ai's precision targeting strategy (5,000 highly curated contacts).
Key Methodology Highlights
The study maintained scientific rigor by keeping every variable constant except audience source and size. Both campaigns utilized the same comprehensive approach including brand-to-demand advertising, email activation, email nurture sequences, BDR outreach, and sales follow-up processes. This controlled environment ensures the results directly reflect the impact of audience quality versus quantity.
What Makes This Study Essential
This research addresses one of the most critical questions facing B2B marketers today: whether to cast a wide net with intent-filtered audiences or focus resources on smaller, highly targeted prospect lists. The study provides concrete performance data on ABM prospect engagement rates and deal closure metrics, offering actionable insights for optimizing campaign ROI.
Why Download This Case Study
Marketing professionals seeking to maximize their outbound campaign effectiveness will discover data-driven evidence on the true impact of audience targeting strategies. The study reveals significant differences in prospect engagement and conversion rates that could fundamentally change how organizations allocate their marketing resources.
This comprehensive analysis provides the concrete performance metrics and strategic insights needed to make informed decisions about intent-based marketing investments and audience selection strategies.
The Impact of Quality Over Quantity: Maximizing Audience Performance
in Intent-Based ABM Campaigns.
Gregory Kotovos, Co-Founder & CPO
This groundbreaking case study demonstrates how targeting precision can dramatically outperform volume-based approaches in person-based intent combined with an account-based marketing strategy . The research compares two distinct intent-based marketing strategies, revealing surprising insights that could transform how businesses approach their demand generation efforts.
The Head-to-Head Comparison
A B2B agency conducted a controlled experiment using identical campaign strategies, messaging frameworks, and execution teams across two dramatically different audience approaches. The study pitted Bombora/Apollo's high-volume approach through (500,000 contacts) against Delivr.ai's precision targeting strategy (5,000 highly curated contacts).
Key Methodology Highlights
The study maintained scientific rigor by keeping every variable constant except audience source and size. Both campaigns utilized the same comprehensive approach including brand-to-demand advertising, email activation, email nurture sequences, BDR outreach, and sales follow-up processes. This controlled environment ensures the results directly reflect the impact of audience quality versus quantity.
What Makes This Study Essential
This research addresses one of the most critical questions facing B2B marketers today: whether to cast a wide net with intent-filtered audiences or focus resources on smaller, highly targeted prospect lists. The study provides concrete performance data on ABM prospect engagement rates and deal closure metrics, offering actionable insights for optimizing campaign ROI.
Why Download This Case Study
Marketing professionals seeking to maximize their outbound campaign effectiveness will discover data-driven evidence on the true impact of audience targeting strategies. The study reveals significant differences in prospect engagement and conversion rates that could fundamentally change how organizations allocate their marketing resources.
This comprehensive analysis provides the concrete performance metrics and strategic insights needed to make informed decisions about intent-based marketing investments and audience selection strategies.
The Impact of Quality Over Quantity: Maximizing Audience Performance
in Intent-Based ABM Campaigns.
Gregory Kotovos, Co-Founder & CPO
This groundbreaking case study demonstrates how targeting precision can dramatically outperform volume-based approaches in person-based intent combined with an account-based marketing strategy . The research compares two distinct intent-based marketing strategies, revealing surprising insights that could transform how businesses approach their demand generation efforts.
The Head-to-Head Comparison
A B2B agency conducted a controlled experiment using identical campaign strategies, messaging frameworks, and execution teams across two dramatically different audience approaches. The study pitted Bombora/Apollo's high-volume approach through (500,000 contacts) against Delivr.ai's precision targeting strategy (5,000 highly curated contacts).
Key Methodology Highlights
The study maintained scientific rigor by keeping every variable constant except audience source and size. Both campaigns utilized the same comprehensive approach including brand-to-demand advertising, email activation, email nurture sequences, BDR outreach, and sales follow-up processes. This controlled environment ensures the results directly reflect the impact of audience quality versus quantity.
What Makes This Study Essential
This research addresses one of the most critical questions facing B2B marketers today: whether to cast a wide net with intent-filtered audiences or focus resources on smaller, highly targeted prospect lists. The study provides concrete performance data on ABM prospect engagement rates and deal closure metrics, offering actionable insights for optimizing campaign ROI.
Why Download This Case Study
Marketing professionals seeking to maximize their outbound campaign effectiveness will discover data-driven evidence on the true impact of audience targeting strategies. The study reveals significant differences in prospect engagement and conversion rates that could fundamentally change how organizations allocate their marketing resources.
This comprehensive analysis provides the concrete performance metrics and strategic insights needed to make informed decisions about intent-based marketing investments and audience selection strategies.
