Delivr.ai syndicated audiences are available in The Trade Desk’s Data/Audience Marketplace, where you can find them by searching for terms that include “Delivr.ai” along with a relevant topic keyword, the audience’s name, or the audience category. 

A syndicated audience is a prebuilt segment created and maintained by a data provider, made available “on the shelf” in platforms like The Trade Desk for many advertisers to activate without custom setup.

Data fees are typically tied to impressions served using that data, so if the campaign spends minimally, data charges will scale down accordingly.  

Audience availability is limited to the United States.

Syndicated audiences are prebuilt and do not require your own data to function, though pairing them with your first‑party segments can improve both scale and relevance.  

Syndicated audiences are usually priced as an additional data CPM that sits on top of your media CPM, under “hybrid” pricing schemes in the marketplace.  

Syndicated audiences are usually priced as an additional data CPM that sits on top of your media CPM, under “hybrid” pricing schemes in the marketplace

Yes, the same syndicated audience can be reused across multiple campaigns. If you need the PII behind the audience, feel free to reach out for a proof of concept of our multi-tactic data offering.  

Syndicated audiences are prebuilt and do not require your own data to function, though pairing them with your first‑party segments can improve both scale and relevance. However, that requires our audience platform or a curated audience.  

All of our syndicated audiences are loaded via UID2.0, Delivr.ai is a UID2.0 private operator and as such has standardized   

Data providers and platforms enforce privacy via consented data collection, hashing of identifiers, regional restrictions, and policies that govern sensitive categories and political or regulated advertising.  

Syndicated audiences are most valuable when you need people‑based, cross‑channel activation that persists across inventory, whereas contextual alone cannot follow users beyond page‑level signals.   

Yes, Data providers can adjust pricing via their distribution of metadata, and updates propagate into The Trade Desk according to the marketplace synchronization schedule. 

Use syndicated audiences when you need to move fast. They’re prebuilt, continuously updated, and already scaled, so they launch quickly and require far less work than requesting a custom audience, especially if your first‑party data is thin.

Yes. Syndicated intent segments can support both. Use broader lifestyle and demographic cohorts for upper‑funnel awareness, and in‑market intent segments for lower‑funnel, conversion‑focused campaigns.

Stacking too many audiences and filters can severely limit reach, so it is better to test them in separate line items or use broader to include logic while relying on frequency capping and bidding to control efficiency.