Identity Resolution: A Competitive Review

The B2B intent data market in 2026 is dominated by account-level, company-based providers and on-domain/second-party platforms. The overwhelming majority of the market operates at the company grain — telling you which company is in-market but not which person. The few players moving toward person-level are either on-domain only or community-signal specialists.

Delivr.ai occupies a genuinely differentiated position: person-based, off-domain intent — identifying specific individuals showing buying signals across the open web, not just on your own properties. No other vendor credibly owns this positioning.

The Competitive Landscape

Every competitor can be plotted on two axes: signal source (on-domain vs. off-domain) and resolution level (account vs. person). Delivr.ai is alone in the upper-right quadrant — off-domain and person-level.

Off-domain, account-level providers include Bombora, ZoomInfo, 6sense, Demandbase, Intentsify, and Cognism. On-domain, account-level providers include G2 and TechTarget. On-domain, person-level providers include Warmly (website visitors), Influ2 (ad engagement), and Common Room (community signals).

The "off-domain + person-level" quadrant is Delivr.ai’s alone. Every competitor is either off-domain but account-level, or person-level but limited to their own domain or platform.

Account-Level Off-Domain Providers

Bombora invented B2B intent data with its cooperative data co-op across 5,000+ publisher sites. Their Company Surge product is the industry standard for topic-level, account-based intent. Strength: largest co-op network, embedded in nearly every ABM stack. Limitation: account-level only — cannot identify which person at the company is researching.

ZoomInfo layers intent on top of the largest B2B contact database. Intent is one feature within a much larger platform, processing 1.5B data points daily. Strength: massive distribution, platform consolidation. Limitation: intent is a feature, not the core product — less depth than specialists, account-level only.

6sense uses AI-powered predictive models to identify in-market accounts and optimal engagement timing. Their Signalverse captures 1 trillion signals daily. Strength: most advanced predictive models, 5x Gartner Leader. Limitation: "black box" perception, very expensive ($40K–$200K+/year), account-level resolution despite predictive sophistication.

Demandbase One natively integrates proprietary intent signals alongside Bombora data, advertising, and CRM intelligence. Strength: dual intent sources, strong advertising capabilities. Limitation: account-level resolution, complex and expensive platform.

Intentsify received the highest Current Offering score in Forrester’s Q1 2025 Wave. They aggregate multiple intent sources to cross-verify signals and offer managed activation services. Their Orbit identity graph is moving toward contact-level resolution. Strength: multi-source reduces false positives. Limitation: still fundamentally account-anchored.

On-Domain Person-Level Providers

Warmly identifies anonymous website visitors at both company level (65% match) and person level (15% match), then triggers automated engagement. Limitation: on-domain only (your website), 15% person match rate is low, only sees buyers who already found you.

Influ2 delivers ads to specific named individuals and tracks engagement at the contact level. Their intent data comes from how prospects engage with your ads. Limitation: you have to create the signal by running ads — cannot discover buyers independently.

Common Room aggregates community and social signals from Slack, Discord, GitHub, and 50+ sources. Limitation: community signals are narrow — most enterprise buyers don’t post in public communities.

Where Delivr.ai Stands Apart

Delivr.ai is the only provider delivering person-based, off-domain intent at scale. With 35B daily intent signals across 26K+ topics, an identity graph spanning 4.5B verified emails and 491M US person profiles, and deterministic (not probabilistic) matching, Delivr.ai tells you exactly which individual is researching — their name, their role, and the competitors they’re evaluating.

The market is waking up to the limits of account-level data. Forrester’s 2025 Wave elevated "persona-based analysis" as an evaluation criterion. The era of "Company X is surging" is ending — buyers need to know exactly who to call.