Frequently Asked Questions

Identity Resolution is the ability to connect fragmented data points — cookies, device IDs, email addresses, site visits — into a single, unified view of each individual. Delivr.ai’s Identity Resolution is a cloud-based platform where you log in, view your identified visitors, categorize leads, and export on-demand.

Delivr.ai resolves over 50% of anonymous website visitors — roughly double the industry average. You receive visitor name, email, company details, and the key pages they visited.

No. Because Delivr.ai identifies visitors deterministically, you don’t need to gate your content behind forms. Visitors are resolved in the background from their first page view.

Integrations commonly rely on deterministic identifiers such as hashed emails, names and postal addresses, phone numbers, or device IDs, which are resolved to identity graphs for activation across platforms like The Trade Desk.

When identifiers are incomplete or stale, match rates decrease, leading to smaller effective reach. This is why identity resolution and regular refreshes are critical to maintaining scale.

On-domain identifies high-value visitors to your own website and aligns them with your ICP. Off-domain discovers individuals actively researching your solutions on third-party sites and platforms — capturing intent before they even know your brand.

A syndicated audience is a prebuilt segment created and maintained by a data provider, made available on the shelf in platforms like The Trade Desk for many advertisers to activate without custom setup.

Custom audiences are built specifically for one advertiser from their own first-party data or bespoke logic, while syndicated audiences are standardized, reusable segments distributed at scale across many buyers and campaigns.

Refresh cadence varies by provider but is typically on a regular schedule to keep segments accurate and reduce user churn or stale behaviors.

Syndicated audiences are available in The Trade Desk under the data or audience marketplace section, where you can search by provider name, audience name, or category.

No. Syndicated audiences are prebuilt and do not require your own data to function, though pairing them with your first-party segments can improve both scale and relevance.

Yes. The Trade Desk supports building composite segments where you include or exclude first-party and third-party audiences together using its audience tools.

Syndicated audiences in The Trade Desk are generally channel-agnostic, meaning they can be applied across compatible inventory types including display, video, CTV, native, and audio.

Syndicated audiences are usually priced as an additional data CPM that sits on top of your media CPM. Data fees are tied to impressions served, so if the campaign spends minimally, charges scale down accordingly.

Differences in counting methods, identity graphs, geography filters, and frequency of updates can produce discrepancies between a provider’s segment size and The Trade Desk’s addressable reach.

Under-delivery can stem from overly tight targeting layers, limited inventory, aggressive frequency caps, low bids, or small underlying match counts — all of which can be relaxed or recalibrated within The Trade Desk.

Performance is typically evaluated using standard media KPIs such as CPM, CTR, CPA, ROAS, and reach, along with incremental tests that compare syndicated-audience campaigns against control or alternative targeting strategies.

Syndicated audiences are most valuable when you need people-based, cross-channel activation that persists across inventory, whereas contextual alone cannot follow users beyond page-level signals.

Chain-based attribution analyzes complete buyer journeys using statistical modeling to weight influence based on observed conversion patterns. These models train on actual won and lost deals and adjust attribution weights by statistical significance rather than predetermined rules.

AI attribution systems connect digital interactions to offline conversions, dynamically assign weight based on historical data, provide real-time optimization, and organizations implementing them report ROI improvements exceeding 50% within the first three months.

Different platforms apply varying attribution timeframes — Facebook uses 7-day click and 1-day view windows, Google Ads employs 30-day click, while email platforms extend to 90 days. This inconsistency creates conflicting claims for the same conversion.

Customer Data Platforms create single sources of truth by consolidating engagement data across all touchpoints. CDP-powered attribution enables full-funnel understanding, unified buyer journeys, and AI-powered budget optimization.

Delivr.ai is built on consent-forward principles and maintains GDPR, CCPA, and IAB TCF compliance. All data sourcing follows privacy-first methodologies, and our identity graph operates within deterministic, permissioned data frameworks.

Data providers and platforms enforce privacy via consented data collection, hashing of identifiers, regional restrictions, and policies that govern sensitive categories and regulated advertising.

Yes. Certain sensitive categories such as health, minors, or politically sensitive attributes are restricted or disallowed based on platform policy, data-provider policy, and local regulations.

Providers and platforms align their data processing with frameworks such as regional privacy laws (GDPR, CCPA) and self-regulatory guidelines, combining user disclosures with technical controls like opt-out and data minimization.

Point-and-click authentication into hundreds of platforms enables immediate setup with most CDPs, marketing automation systems, e-commerce platforms, and CRMs. You also receive a detailed playbook on how to use Identity Resolution with your stack.

There is no hard minimum, but we recommend at least 2,000 monthly unique visitors for meaningful results. If you sell high-ticket items with a strong closing ratio, lower traffic volumes can still produce significant ROI.

No. There is no limit on the number of users who can access your Delivr.ai account.

Delivr.ai integrates with Segment, HubSpot, Salesforce, Google Ads, Meta, The Trade Desk, and hundreds of other platforms through our CDP connectors and API.

Yes. We offer a free match-rate test that shows you exactly how many of your current website visitors we can identify — no integration or commitment required.

Delivery can begin once there is sufficient match rate and reach, but The Trade Desk may take some time to populate eligible users into your campaign, especially for highly filtered or niche audiences.