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Delivr.ai

Audiences

Custom Intent Audiences — Deterministic, Daily, Yours.

Generic audiences pad reach with probabilistic guesses. Delivr.ai builds custom audiences from a 52,000+ topic taxonomy, resolves every member deterministically against 5.1B verified emails, and rebuilds them daily. Export to S3, email, Slack, HubSpot, Salesforce, or Delivr DSP, run syndicated segments in The Trade Desk marketplace, or export match keys (HEM, UID2, MAID) for any other platform.

14-day
intent window, newest days weighted most
Daily
audience rebuild in dashboard and API
52K+
topic taxonomy

What You Get

Person-Level Intent, Not Account-Level Guesswork

Most "intent" products tell you a company is surging. Delivr.ai tells you which person at that company is researching, and what topics they are reading. Each person is scored against a 52,000+ topic taxonomy, returning the topics they're active on, with context cards explaining why.

100% Deterministic — Zero Probabilistic Padding

Every audience member is resolved through a deterministic identity graph against 5.1B verified emails. No modeled reach, no phantom impressions.

Daily Rebuild, Because Intent Decays

Audiences rebuilt daily in the dashboard and API from person-level intent read over a 14-day window. Syndicated segments in The Trade Desk marketplace refresh weekly. Controls to tune recency windows by category.

Activate Anywhere From a Single Build

Multi-ID output: HEM, UID2, MAID. Native exports to S3, email, Slack, HubSpot, Salesforce, and Delivr DSP, syndicated segments in The Trade Desk marketplace, and match keys for custom-audience upload anywhere else. You own the resolved identity.

Plug In Where You Already Buy

Activate Delivr.ai audiences on The Trade Desk and Delivr DSP, or export match keys (HEM, UID2, MAID) to the platforms you already buy on. No new platforms to learn.

The Problem

Generic Audiences Are Burning Your Budget

Many syndicated audiences are built from account-level or modeled signals. You pay data CPMs on people you can't name, for reasons you can't see.

Providers pad reach with probabilistic matches to hit size targets — your spend inflates, but performance does not.

There is no context on why someone is in the segment. No transparency into how it was built. No log-level data to prove ROI. Just a black box you hope is working.

Generic Syndicated
Account-level or modeled membershipProbabilistic paddingNo context on why someone is includedCookie-dependent, losing reach
Delivr.ai Custom
Rebuilt daily in the dashboard and APIWeekly refresh in The Trade Desk marketplace100% deterministic, zero probabilityContext card explains the why for every memberMulti-ID output: HEM, UID2, MAID

Custom Curation

52,000 Topics. One Brief. Your Audience.

Map your campaign brief to Delivr.ai's topic graph. Every individual is scored on topic clusters, behavioral depth, and recency — then ranked into intent deciles with a context card explaining why they qualified. From brief to live audience in days, not weeks.

The Reach Story

98% Addressable. Zero Probability.

UID2 only covers 20–40% of web traffic — users who have authenticated on a publisher site. That is the ceiling for UID2-only providers.

Delivr.ai fills the other 60–80% by resolving anonymous visitors deterministically via first-party pixel, MAID, and household graph. Resolution rate: 50%+ on US traffic.

Every match is deterministic. No probabilistic padding, no modeled reach, no phantom impressions. NAM coverage: 98%.

Delivr.ai Deterministic Resolution50%+

Delivr.ai resolves anonymous visitors deterministically via first-party pixel, MAID, and household graph, reaching past the authenticated subset.

Authenticated (UID2)20–40%

UID2 only covers users who have authenticated on a publisher site. This is the ceiling for UID2-only providers.

Identity Backbone

Every Audience Member Is a Real Person

Every person in a Delivr.ai audience is resolved through a deterministic identity graph — not a cookie cluster, not a probabilistic model. Real people with verified identifiers across every channel.

The graph connects 9 identity nodes through directional edges. HEM is the hub. Profile Data is the resolved entity. Multi-ID output means you activate on any platform without re-matching.

Activation

Activate Anywhere You Buy Media

Audiences go to your DSP, your CRM, and your team from a single build: syndicated segments in The Trade Desk marketplace, campaigns on Delivr DSP, records to HubSpot, Salesforce and S3, and alerts to email and Slack. For any other platform, export match keys (HEM, UID2, MAID) for custom-audience upload.

Delivr.ai Audience

Closed Loop

From Anonymous Visitor to Pipeline, Measured End-to-End

Most audience providers end at the impression. Delivr.ai closes the loop. Audiences activate on The Trade Desk and Delivr DSP for programmatic. Resolved profiles export to HubSpot and Salesforce so sales sees exactly which audience members entered pipeline, with alerts to email and Slack.

Suppress converted leads automatically. Measure true ROI — not just impressions, but pipeline and revenue.

1

Resolve

Anonymous visitor resolved to known identity

2

Activate

Audience exported to DSPs, CRM, email, and Slack

3

Engage

Impression → click → site visit

4

Re-resolve

Delivr.ai re-identifies returning visitors

5

Measure

Profile → Salesforce pipeline attribution

6

Optimize

Suppress converted, enrich remaining, repeat

Daily Refresh

Intent Decays in Hours, Not Months

Intent is perishable. A person researching “identity resolution platforms” today may have chosen a vendor by next week.

Delivr.ai rebuilds audiences daily in the dashboard and API, and syndicated segments in The Trade Desk marketplace refresh weekly. You target people still in-market, not last month's researchers.

Controls to tune recency windows by category. Reporting that shows performance by refresh window. Visibility into how audience composition changes over time.

Intent Signal Decay Over Time

100%50%0%Day 1Day 7Day 14Day 30Delivr.ai (daily rebuild)Monthly refresh

Transparency

No Black Boxes. Full Attribution Chain.

Access every data point that went into building your audience. See exactly why each person was included, how they matched, and what happened after activation. No opacity, no trust required — just data.

Context Cards

Every audience member includes a card explaining why they qualified: topic clusters, recency, depth.

Log-Level Exports

Full impression-to-conversion attribution chain. BI-ready schemas for cohort analysis.

Incrementality Tests

Optional holdout testing to prove true lift from Delivr.ai audiences vs. control.

Pre-Bid IVT/MFA Filtering

Audiences are pre-filtered for invalid traffic and made-for-advertising sites at no extra CPM.

Results

What Changes When Audiences Are Real

50%+

Resolution Rate

Measured on US traffic. More of your audience is real, addressable people.

14-day

Intent Window

Behavior resolved to the person and read over the window before any audience is built.

Daily

Audience Rebuild

Rebuilt daily in the dashboard and API. Syndicated segments in The Trade Desk marketplace refresh weekly.

52K+

Topic Taxonomy

Each person is scored on the topics they are active on, with sub-topics and depth.

Frequently Asked Questions

People are scored on topic clusters, behavioral depth, and recency—not one-off keywords. Every audience includes a context card explaining the why.

Audiences rebuild daily in the dashboard and API. Syndicated segments in The Trade Desk marketplace refresh weekly, on Mondays.

Yes, with privacy-safe IDs, publisher paths, and optional CRM/retargeting dedupe.

Pre-bid IVT/MFA filtering, brand suitability, and SPO recommendations are supported.

Log-level exports, BI-ready schemas, and optional incrementality tests are available.

Partners

  • UID2
  • The Trade Desk
  • IAB Tech Lab
  • Amazon Web Services

Trust & Compliance

SOC 2 in progressGDPR ProgrammeCCPA and CPRA RightsDeterministic Data