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Delivr.ai

Audiences

Custom Intent Audiences — Deterministic, Daily, Yours.

Generic syndicated audiences refresh monthly, match at 25%, and pad reach with probabilistic guesses. Delivr.ai builds custom audiences from 52,000+ intent topics, resolves every member deterministically against 5.1B verified emails, and refreshes daily. Activate on TTD, LiveRamp, DV360, Meta, Salesforce, or Customer.io — from a single build.

300B+
daily intent signals processed
75-85%
deterministic DSP match rate
24hr
audience refresh cadence
52K+
intent topics scored per person

What You Get

Person-Level Intent, Not Account-Level Guesswork

Most "intent" products tell you a company is surging. Delivr.ai tells you which person at that company is researching, what topics they are reading, and how their behavior has changed. 52,000+ topics scored per individual with context cards explaining why.

100% Deterministic — Zero Probabilistic Padding

Every audience member is resolved through a deterministic identity graph against 5.1B verified emails. No modeled reach, no phantom impressions. Match rates of 75–85% on DSPs — vs. 20–40% for typical syndicated segments.

Daily Refresh — Because Intent Decays in Hours

Audiences rebuilt every 24 hours from 300B+ daily intent signals. You target people still in-market right now, not last month’s researchers. Controls to tune recency windows by category.

Activate Anywhere From a Single Build

Multi-ID output — UID2, HEM, MAID, RampID — pushed to TTD, LiveRamp, DV360, Meta, Salesforce, and Customer.io. No re-matching per channel. No vendor lock-in. You own the resolved identity.

Plug In Where You Already Buy

Activate Delivr.ai audiences across leading DSPs and identity frameworks, matched to your seat, naming conventions, and pacing rules. No new platforms to learn.

The Problem

Generic Audiences Are Burning Your Budget

Most syndicated audiences refresh weekly or monthly. By the time your campaign activates, half the segment has stopped researching. You pay data CPMs on people who moved on weeks ago.

Match rates for typical third-party audiences on DSPs range 20–40%. Providers pad reach with probabilistic matches to hit size targets — your spend inflates, but performance does not.

There is no context on why someone is in the segment. No transparency into how it was built. No log-level data to prove ROI. Just a black box you hope is working.

Generic Syndicated
Weekly or monthly refresh20–40% match ratesProbabilistic paddingNo context on why someone is includedCookie-dependent, losing reach
Delivr.ai Custom
Daily refresh: intent decays in hours75–85% deterministic match rates100% deterministic, zero probabilityContext card explains the why for every memberMulti-ID output: UID2, HEM, MAID, RampID

Custom Curation

52,000 Topics. One Brief. Your Audience.

Map your campaign brief to Delivr.ai's topic graph. Every individual is scored on topic clusters, behavioral depth, and recency — then ranked into intent deciles with a context card explaining why they qualified. From brief to live audience in days, not weeks.

The Reach Story

98% Addressable. Zero Probability.

UID2 only covers 20–40% of web traffic — users who have authenticated on a publisher site. That is the ceiling for UID2-only providers.

Delivr.ai fills the other 60–80% by resolving anonymous visitors deterministically via first-party pixel, MAID, and household graph. Resolution rate: 50%+ on US traffic.

Every match is deterministic. No probabilistic padding, no modeled reach, no phantom impressions. NAM coverage: 98%.

Delivr.ai Deterministic Resolution50%+

Delivr.ai resolves anonymous visitors deterministically via first-party pixel, MAID, and household graph, reaching past the authenticated subset.

Authenticated (UID2)20–40%

UID2 only covers users who have authenticated on a publisher site. This is the ceiling for UID2-only providers.

Identity Backbone

Every Audience Member Is a Real Person

Every person in a Delivr.ai audience is resolved through a deterministic identity graph — not a cookie cluster, not a probabilistic model. Real people with verified identifiers across every channel.

The graph connects 9 identity nodes through directional edges. HEM is the hub. Profile Data is the resolved entity. Multi-ID output means you activate on any platform without re-matching.

Activation

Activate Anywhere You Buy Media

Audiences push to your DSP seat, your CRM, and your messaging platform from a single build. No re-matching, no separate onboarding per channel. UID2 for TTD, RampID for LiveRamp, hashed email for Meta, PPID for DV360, webhooks for Customer.io.

Delivr.ai Audience

Closed Loop

From Anonymous Visitor to Pipeline, Measured End-to-End

Most audience providers end at the impression. Delivr.ai closes the loop. Audiences activate in TTD and LiveRamp for programmatic. Resolved profiles flow to Customer.io for email and SMS nurture. Everything syncs to Salesforce so sales sees exactly which audience members entered pipeline.

Suppress converted leads automatically. Measure true ROI — not just impressions, but pipeline and revenue.

1

Resolve

Anonymous visitor resolved to known identity

2

Activate

Audience pushed to DSPs, email, and CRM

3

Engage

Impression → click → site visit

4

Re-resolve

Delivr.ai re-identifies at 50%+ rate

5

Measure

Profile → Salesforce pipeline attribution

6

Optimize

Suppress converted, enrich remaining, repeat

Daily Refresh

Intent Decays in Hours, Not Months

Intent is perishable. A person researching “identity resolution platforms” today may have chosen a vendor by next week. Weekly refresh means half your audience has already moved on.

Delivr.ai rebuilds audiences daily. 120–150M daily individual intent signals processed. You target people still in-market right now — not last month's researchers.

Controls to tune recency windows by category. Reporting that shows performance by refresh window. Visibility into how audience composition changes over time.

Intent Signal Decay Over Time

100%50%0%Day 1Day 7Day 14Day 30Delivr.ai (daily refresh)Weekly/monthly refresh

Transparency

No Black Boxes. Full Attribution Chain.

Access every data point that went into building your audience. See exactly why each person was included, how they matched, and what happened after activation. No opacity, no trust required — just data.

Context Cards

Every audience member includes a card explaining why they qualified: topic clusters, recency, depth.

Log-Level Exports

Full impression-to-conversion attribution chain. BI-ready schemas for cohort analysis.

Incrementality Tests

Optional holdout testing to prove true lift from Delivr.ai audiences vs. control.

Pre-Bid IVT/MFA Filtering

Audiences are pre-filtered for invalid traffic and made-for-advertising sites at no extra CPM.

Results

What Changes When Audiences Are Real

50%+

Resolution Rate

Measured on US traffic. More of your audience is real, addressable people.

75–85%

Match Rate

Agency segments match at 75–85% on DSPs, vs. 20–40% for typical syndicated audiences.

24hr

Refresh Cadence

Audiences rebuilt daily so spend targets people still in-market, not last month's researchers.

52K+

Intent Topics

Scored per person across topic clusters, sub-topics, and behavioral depth indicators.

Frequently Asked Questions

People are scored on topic clusters, behavioral depth, and recency—not one-off keywords. Every audience includes a context card explaining the why.

Daily by default, with faster refresh options for high-velocity categories.

Yes, with privacy-safe IDs, publisher paths, and optional CRM/retargeting dedupe.

Pre-bid IVT/MFA filtering, brand suitability, and SPO recommendations are supported.

Log-level exports, BI-ready schemas, and optional incrementality tests are available.

Partners

  • UID2
  • LiveRamp
  • The Trade Desk
  • IAB Tech Lab
  • Google Cloud
  • Amazon Web Services