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Resource Center
Guides, research, and playbooks from the team building the identity layer for modern marketing.
CEO Perspective
Why Delivr.ai stepped back from the enterprise market, what we learned about why intent data fails when teams are measured on lead volume, and what actually works in the dark funnel — engagement reading, buying-group signals, and a four-question handoff discipline.
I spent years as a CRO demanding the BDR function report to sales. It felt like the right lever. It wasn’t. A first-person account of why moving the handoff metric from MQL to SAO — and moving BDRs into marketing — is the structural change that actually fixes the alignment problem.
Earlier in my career, my CMO partner quietly changed the definition of an MQL mid-quarter to make his number land. I lost the friendship, but it took me years to see the real lesson: the system we were both operating inside structurally rewarded exactly what he did. A first-person reflection on why the MQL handoff keeps putting CMOs and CROs on opposite sides of the table — and what a shared, behaviorally grounded scoreboard looks like instead.
Intent data identifies who is researching your category — but routing new prospect signals directly to BDRs misreads what the data is telling you. The right approach: activation strategy during the dark funnel, sales engagement only when behavioral signals confirm vendor-readiness.
Brand and intent campaigns require separate briefs, creative, audiences, and KPIs. A practical framework for structuring and measuring both — and why the teams that operationalize this separation build a paid media engine that compounds over time.
Why the traditional agency model of maximizing audience scale is at odds with B2B results — and how a 100x smaller person-based intent audience produced 7x the open rate, 54x the reply rate, and 2.5x the closed deals.
From the Team
Why B2B teams must separate brand and intent-based paid media into distinct strategies with different data, creative, and measurement — and how person-level intent data makes it possible.
G2 captures high-quality software review signals on G2.com. Delivr.ai captures the full buyer journey across the open web — 26,000+ topics, person-level PII, and a built-in DSP.
Warmly automates website visitor follow-up with chat and email. Delivr.ai resolves person-level intent across the open web and activates through a built-in DSP at enterprise scale.
RB2B identifies visitors on your website using probabilistic IP matching. Delivr.ai identifies buyers across the open web with 100% deterministic resolution and a built-in DSP.
DemandScience delivers qualified leads from IDG’s publisher network. Delivr.ai delivers person-level intent signals with full activation flexibility — you decide how to act on every signal.
Cognism excels at phone-verified European contacts with Bombora intent bolted on. Delivr.ai delivers proprietary person-level intent with multi-channel activation and full PII ownership.
Apollo layers third-party intent on a 275M-contact database. Delivr.ai starts with the behavior and resolves to the person — every signal tied to the individual who triggered it.
Anteriad verifies leads with human analysts. Delivr.ai resolves 1.1T monthly signals to known individuals through deterministic identity resolution — person-level precision at machine scale.
TechTarget captures high-quality editorial signals from its own publications. Delivr.ai captures the full research journey across the open web — resolved to the person, not the account.
A 7-step framework for evaluating intent data vendors — resolution depth, signal methodology, scoring models, activation surface, and data ownership.
How post-bid verification works (and fails), the pre-bid advantage, and what to look for in a DSP's native brand safety capabilities.
How agency holding companies, credit bureaus, and Tier 1 vendors are reshaping the identity market through aggressive M&A — and what it means for buyers.
A comprehensive analysis of 36+ intent data vendors across four resolution tiers — and how Delivr.ai’s person-level, PII-resolved approach outperforms the field.
Six protection tiers from baseline fraud blocking to full 4.7M-domain protection. Match the right tier to your campaign objectives and GARM compliance requirements.
Post-bid verification charges you to report on wasted spend. Pre-bid blocking eliminates it. See the math on why pre-bid brand safety is the future of programmatic.
A 7-step framework for evaluating identity resolution vendors — matching methodology, data ownership, ID interoperability, real-time capability, and total cost of ownership.
A comprehensive analysis of 30+ identity resolution vendors across five market segments — and how Delivr.ai’s deterministic, PII-first approach outperforms the field.
Experian’s marketing identity is one division within a $7.2B credit bureau. Delivr.ai exists solely to resolve identities — 100% deterministic, with owned data and no FCRA complexity.
How Delivr.ai compares to other identity resolution platforms on accuracy, scale, compliance, and activation capabilities.
Wunderkind identifies visitors for cart recovery. Delivr.ai doubles the identification rate and serves every use case from demand gen to CTV.
Merkury identifies 30% more visitors. Delivr.ai identifies 50%+ — outperforming by over 60% with full PII output and no dentsu ownership strings.
TransUnion’s TruAudience combines credit file depth with probabilistic digital matching. Delivr.ai offers 100% deterministic resolution with owned data and simpler compliance.
Acxiom’s 260M-person graph is now Omnicom-owned. Delivr.ai delivers real-time deterministic resolution with full data ownership and zero agency conflicts.
Account-level intent tells you a company is surging. Person-based intent tells you who to call and when. The difference changes everything.
Epsilon’s CORE ID powers Publicis’s $4.4B data strategy. Delivr.ai delivers deterministic PII resolution without agency ownership conflicts.
LiveRamp is the de facto identity standard. Delivr.ai delivers what LiveRamp’s token architecture wasn’t designed to provide — full PII resolution with data ownership.
Intentsify aggregates multi-source intent with persona-level analysis. Delivr.ai resolves to the actual person — no overlays, no guesswork.
ZoomInfo tells you who works at a surging account. Delivr.ai tells you who at that account is actually buying right now.
Demandbase maps buying group personas at accounts. Delivr.ai identifies the actual individuals — by name, with behavioral evidence.
6sense predicts which accounts will buy. Delivr.ai identifies the actual person whose research behavior has changed. Prediction vs. observation.
Bombora invented B2B intent data. Delivr.ai addresses the gap it was never designed to fill — telling you exactly who to call, not just which company is surging.
Attribution without identity is guesswork. Learn how person-level identity resolution transforms measurement from a reporting function into an operational revenue advantage.
Traditional measurement is broken. Here's how forward-thinking CMOs are rebuilding their measurement stack around identity and attribution.
Marketing budgets hit 9.4% of revenue, yet half of CMOs can't prove ROI. Here's the 90-day playbook for privacy-first attribution.
Traditional audience segmentation is failing. AI-powered audiences built on person-level intent signals are setting a new performance standard for agencies.
The essential checklist every buyer should use when evaluating identity resolution platforms — data onboarding, privacy, activation, and accuracy.
Account-level intent identifies companies. Person-based intent identifies the individuals driving the purchase. Combine them with buying group ABM and results accelerate.
Original research on why people deny tracked behavior — defense mechanisms, psychological reactance, and what it means for identity resolution.
Stop guessing. Learn how to identify and reach buyers who are actively in-market using identity resolution and behavioral signals.
Buying Group Marketing aligns sales and marketing around entire buying committees — driving faster deals, reduced churn, and larger contract sizes.
The definitive 10-chapter guide to intent data in 2026: types, scoring methodology, the resolution spectrum from account-level to person-level, 36+ vendor landscape, activation playbooks, and the evaluation framework revenue teams need.
Paid media commands 30.6% of CMO budgets, but impressions without precision waste every dollar. Person-based intent audiences change the equation.
A comprehensive guide to evaluating data providers, the cookie collapse, account-level vs. person-based intent, and the ten criteria that actually matter.