Resource Center
Learn. Evaluate. Execute.
Guides, research, and playbooks from the team building the identity layer for modern marketing.
Case Studies
Proof from live customer programs
47% Visitor Resolution. $4.2M Pipeline in 90 Days.
47%
Visitor Resolution
$4.2M
Pipeline in 90 Days
Supercharging Bombora Surges with Person-Level Identity.
3.2x
Lead-to-Meeting Rate
68%
Contacts Matched
3x ROAS Visibility. First Person-Level Buyers Journey for DTC.
3x
Attributed ROAS Visibility
62%
Previously Dark Traffic Resolved
I Launched It Without Permission
Two months ago I launched a PLG campaign that was not on the plan. Since mid-June we have signed 33 contracts and platform consumption went from 927 million records to 19 billion. Three weeks later I took the CEO seat. What the last two years actually cost me was not silence, it was decision rights: an argument you cannot close is a position you keep restating.
The Unifying Message
Gartner measured a 59% negative impact on buying group consensus from content tailored to individuals. The Unifying Message approach answers it: one sentence that holds true for the economic buyer, the technical evaluator and the champion at the same time, the six-row brief written from it, and the hub and spoke structure that ships it.
Website Visitor Identification: The Complete Guide (2026)
How website visitor identification works: company-level vs. person-level, deterministic vs. probabilistic, and why match rates vary. A buyer’s guide to de-anonymizing your traffic.
Deterministic vs. Probabilistic Match Rates: The Honest Numbers
Match rate is the most abused number in visitor identification. What it really measures, why reported rates are inflated, and how to verify any vendor’s claim on your own traffic.
The 2026 Intent Data Buyer’s Guide
A 7-step framework for evaluating intent data vendors — resolution depth, signal methodology, scoring models, activation surface, and data ownership.
Pre-Bid vs Post-Bid Brand Safety: What Every Media Buyer Should Know
How post-bid verification works (and fails), the pre-bid advantage, and what to look for in a DSP's native brand safety capabilities.
The $25B Identity Resolution Consolidation Wave
How agency holding companies, credit bureaus, and Tier 1 vendors are reshaping the identity market through aggressive M&A — and what it means for buyers.
Intent Data Vendor Landscape 2026: Where Delivr.ai Fits
A comprehensive analysis of 36+ intent data vendors across four resolution tiers — and how Delivr.ai’s person-level, PII-resolved approach outperforms the field.
Choosing the Right Brand Safety Level for Your Campaign
Six protection tiers from baseline fraud blocking to full 4.7M-domain protection. Match the right tier to your campaign objectives and GARM compliance requirements.
The Hidden Cost of Post-Bid Brand Safety
Post-bid verification charges you to report on wasted spend. Pre-bid blocking eliminates it. See the math on why pre-bid brand safety is the future of programmatic.
The 2026 Identity Resolution Buyer’s Guide
A 7-step framework for evaluating identity resolution vendors — matching methodology, data ownership, ID interoperability, real-time capability, and total cost of ownership.
Identity Resolution Vendor Landscape 2026: Where Delivr.ai Fits
A comprehensive analysis of 30+ identity resolution vendors across five market segments — and how Delivr.ai’s deterministic, PII-first approach outperforms the field.
Identity Resolution: A Competitive Review
How Delivr.ai compares to other identity resolution platforms on accuracy, scale, compliance, and activation capabilities.
Person-Based vs. Account-Based Intent
Account-level intent tells you a company is surging. Person-based intent tells you who to call and when. The difference changes everything.
How Identity Resolution Impacts Attribution
Attribution without identity is guesswork. Learn how person-level identity resolution transforms measurement from a reporting function into an operational revenue advantage.
How CMOs Are Adapting to the New Era of Marketing Measurement
Traditional measurement is broken. Here's how forward-thinking CMOs are rebuilding their measurement stack around identity and attribution.
Marketing Attribution in the Privacy Era: A Practical CMO Guide
Marketing budgets hit 9.4% of revenue, yet half of CMOs can't prove ROI. Here's the 90-day playbook for privacy-first attribution.
Why AI Audiences Is the New Standard for Agencies
Traditional audience segmentation is failing. AI-powered audiences built on person-level intent signals are setting a new performance standard for agencies.
RFI Questions for Identity Resolution Vendors
The essential checklist every buyer should use when evaluating identity resolution platforms: data onboarding, privacy, activation, and accuracy.
Why Person-Based Intent + Buying Group ABM Outperforms Every Other B2B Approach
Account-level intent identifies companies. Person-based intent identifies the individuals driving the purchase. Combine them with buying group ABM and results accelerate.
Psychological Reactions to Being Confronted About Anonymous Online Behavior
Original research on why people deny tracked behavior: defense mechanisms, psychological reactance, and what it means for identity resolution.
The Complete Guide to Targeting Customers Who Want to Buy
Stop guessing. Learn how to identify and reach buyers who are actively in-market using identity resolution and behavioral signals.
3 Ways Buying Group Marketing Helps Drive Revenue Growth
Buying Group Marketing aligns sales and marketing around entire buying committees, driving faster deals, reduced churn, and larger contract sizes.
The Complete Guide to Intent Data
The definitive 10-chapter guide to intent data in 2026: types, scoring methodology, the resolution spectrum from account-level to person-level, 36+ vendor landscape, activation playbooks, and the evaluation framework revenue teams need.
Understanding Third-Party Data Providers: Why Person-Level Intent Is Reshaping B2B Marketing
A comprehensive guide to evaluating data providers, browser cookie restrictions, account-level vs. person-based intent, and the ten criteria that actually matter.
Compare Delivr.ai with other platforms (24)
Competitive comparisons are available for evaluation and SEO, but collapsed by default so the main resource browse stays focused on guides, research, and case studies.
Delivr.ai vs. Leadfeeder (Dealfront): Person-Level Intent vs. Company Visitor ID
Leadfeeder identifies visiting companies from IP. Delivr.ai resolves the person deterministically: named individual, verified contact, and open-web intent across 52,000+ topics at a 50%+ resolution rate.
Delivr.ai vs. Clearbit Reveal: Person-Level Resolution vs. Company Reveal
Clearbit Reveal names the company from IP. Delivr.ai resolves the person deterministically: no fingerprinting, verified contact data, and person-level intent at a 50%+ resolution rate.
Delivr.ai vs. Factors.ai: Person-Level Identity vs. Account Attribution
Factors.ai maps traffic to accounts and stitches attribution. Delivr.ai resolves the specific in-market person deterministically and scores intent across 52,000+ topics, on- and off-domain.
Delivr.ai vs. Common Room: Open-Web Person-Level Intent vs. Community Signals
Common Room unifies community and social signals. Delivr.ai resolves the silent majority of in-market buyers across the open web deterministically: person-level, 52,000+ topics, 50%+ resolution.
Delivr.ai vs. G2 Buyer Intent: Full-Journey Intent vs. Review-Site Signals
G2 captures high-quality software review signals on G2.com. Delivr.ai captures the full buyer journey across the open web — 52,000+ topics, person-level PII, and a built-in DSP.
Delivr.ai vs. Warmly: Open-Web Intent vs. Website Revenue Orchestration
Warmly automates website visitor follow-up with chat and email. Delivr.ai resolves person-level intent across the open web and activates through a built-in DSP at enterprise scale.
Delivr.ai vs. RB2B: Full-Web Deterministic Intent vs. Website Visitor ID
RB2B identifies visitors on your website using probabilistic IP matching. Delivr.ai identifies buyers across the open web with 100% deterministic resolution and a built-in DSP.
Delivr.ai vs. DemandScience: Raw Intent Signals vs. Turnkey Lead Generation
DemandScience delivers qualified leads from IDG’s publisher network. Delivr.ai delivers person-level intent signals with full activation flexibility — you decide how to act on every signal.
Delivr.ai vs. Cognism: Person-Level Intent vs. Phone-Verified Contacts
Cognism excels at phone-verified European contacts with Bombora intent bolted on. Delivr.ai delivers proprietary person-level intent with multi-channel activation and full PII ownership.
Delivr.ai vs. Apollo.io: Behavior-First Intent vs. Database-First Prospecting
Apollo layers third-party intent on a 275M-contact database. Delivr.ai starts with the behavior and resolves to the person — every signal tied to the individual who triggered it.
Delivr.ai vs. Anteriad: Machine-Scale Intent vs. Human-Verified Leads
Anteriad verifies leads with human analysts. Delivr.ai resolves 1.1T monthly signals to known individuals through deterministic identity resolution — person-level precision at machine scale.
Delivr.ai vs. TechTarget: Full-Web Intent vs. Editorial Intent
TechTarget captures high-quality editorial signals from its own publications. Delivr.ai captures the full research journey across the open web — resolved to the person, not the account.
Delivr.ai vs. Experian: Purpose-Built Identity vs. Bureau Byproduct
Experian’s marketing identity is one division within a $7.2B credit bureau. Delivr.ai exists solely to resolve identities — 100% deterministic, with owned data and no FCRA complexity.
Delivr.ai vs. Wunderkind: Full-Funnel Identity vs. eCommerce Remarketing
Wunderkind identifies visitors for cart recovery. Delivr.ai doubles the identification rate and serves every use case from demand gen to CTV.
Delivr.ai vs. Merkury: Higher Resolution Rates Without Agency Lock-In
Merkury identifies 30% more visitors. Delivr.ai identifies 50%+ — outperforming by over 60% with full PII output and no dentsu ownership strings.
Delivr.ai vs. TransUnion: Deterministic PII vs. Credit Bureau Hybrid
TransUnion’s TruAudience combines credit file depth with probabilistic digital matching. Delivr.ai offers 100% deterministic resolution with owned data and simpler compliance.
Delivr.ai vs. Acxiom: Owned Data vs. Licensed Data
Acxiom’s 260M-person graph is now Omnicom-owned. Delivr.ai delivers real-time deterministic resolution with full data ownership and zero agency conflicts.
Delivr.ai vs. Epsilon: Independent Resolution vs. Agency-Owned Data
Epsilon’s CORE ID powers Publicis’s $4.4B data strategy. Delivr.ai delivers deterministic PII resolution without agency ownership conflicts.
Delivr.ai vs. LiveRamp: PII Resolution vs. Pseudonymous Tokens
LiveRamp is the de facto identity standard. Delivr.ai delivers what LiveRamp’s token architecture wasn’t designed to provide — full PII resolution with data ownership.
Delivr.ai vs. Intentsify: Named Individuals vs. Persona Overlays
Intentsify aggregates multi-source intent with persona-level analysis. Delivr.ai resolves to the actual person — no overlays, no guesswork.
Delivr.ai vs. ZoomInfo: Active Buyers vs. Static Contacts
ZoomInfo tells you who works at a surging account. Delivr.ai tells you who at that account is actually buying right now.
Delivr.ai vs. Demandbase: Person-Based Facts vs. Persona-Based Guesses
Demandbase maps buying group personas at accounts. Delivr.ai identifies the actual individuals — by name, with behavioral evidence.
Delivr.ai vs. 6sense: Person Identification vs. Predictive Accounts
6sense predicts which accounts will buy. Delivr.ai identifies the actual person whose research behavior has changed. Prediction vs. observation.
Delivr.ai vs. Bombora: Person-Level Intent vs. Account-Level Surge
Bombora invented B2B intent data. Delivr.ai addresses the gap it was never designed to fill — telling you exactly who to call, not just which company is surging.