Target specific decision-makers within your ICP across display, social, LinkedIn, CTV, and programmatic, with 8-10x higher click-through rates than generic segments.
- ~1T
- impressions served daily
- identity-resolved at bid time, not post-serve
- 5.1B
- verified email records
- deterministic graph powering every bid decision
- 1
- platform replaces 3 vendors
- DSP + DMP + identity vendor consolidated
- 0%
- inter-vendor match-rate loss
- no sync pixels, no batch transfers, no data degradation
- 4.7M
- malicious domains blocked
- pre-bid brand safety: $0 additional CPM
The Problem
Three Vendors. Zero Identity.
The standard programmatic stack chains a DSP, a DMP, and an identity vendor together. Every handoff drops match rates. By the time your impression is served, 60–85% of identity has leaked. You're bidding blind.
Delivr DSP resolves identity before the bid decision — your audience and your serving engine share the same graph. No handoff. No data loss. No integration tax.
Traditional Stack
Delivr DSP
The Proof
~90% Identity on Every Conversion
See real campaign performance with person-level identity attached at every stage. Not cookie-based estimates. Not modeled conversions. Verified people who saw your ads and took action.
Campaign Performance: Q1 ICP Campaign
Person-level delivery across all channels
Identity on Conversions
Clicks + view-throughs with verified person identity
Identity at Every Stage
Delivr DSP vs. traditional DSP stack
Channel-Level Identity Delivery
| Channel | Impressions | Match Rate | Clicks | ID on Clicks |
|---|---|---|---|---|
| Display | 482K | 91.2% | 11.6K | 89.7% |
| CTV | 287K | 88.1% | — | 87.3% |
| Social | 195K | 92.4% | 8.2K | 91.8% |
| 156K | 94.7% | 5.1K | 93.2% | |
| Programmatic | 80K | 85.6% | 1.9K | 84.1% |
The Platform
One Campaign Platform Instead of Three Vendor Logins
Delivr DSP consolidates audience building, creative management, pacing, flight dates, frequency capping, and budget allocation into a single workflow. One login, one source of truth.
Target audiences defined from resolved identity segments, intent signals, or CRM lists — all within the same platform that serves the ads. No export, no sync pixels, no match-rate loss.
Audience Builder
5.1B HEMs
Creative Management
All formats
Pacing & Flights
Auto-optimized
Frequency Caps
Person-level
Budget Allocation
Real-time
Real-time Reporting
Person-level
The Advantage
Identity That Persists Through the Funnel
Traditional DSPs lose 60–85% of identity between audience build and conversion reporting. Delivr DSP maintains resolved identity from the first bid decision through final attribution. Person-level targeting works everywhere you buy.
Identity Persists Through the Entire Funnel
Traditional DSPs lose 60-85% of identity between audience build and conversion reporting
100% of audience is identity-resolved before campaign launch
Identity resolved at bid time, not after impression served
Person-level identity persists across all inventory types
~90% of all clicks attributed to a verified person
~88% of view-through conversions traced to a known person
Person-level reporting, not cookie-based guesswork
Built-In Brand Safety
Your campaigns are protected before the first bid
4.7M malicious domains blocked at $0 additional CPM. 6 customizable protection tiers, updated daily from 30+ curated threat intelligence feeds. No verification vendor required.
What This Unlocks
Capabilities That Change Programmatic
When identity and serving live in the same platform, capabilities that were impossible with a multi-vendor stack become standard.
Stop Losing Audiences Between Platforms
Every time you pass a segment from your DMP to your DSP to your identity vendor, match rates erode. Delivr DSP resolves identity before the bid — no handoff, no data loss.
One Platform Instead of Three Vendor Logins
Audience building, creative management, pacing, frequency capping, and budget allocation in a single workflow. One login, one source of truth.
Reach People Across Every Inventory Source
Resolved identity across publisher-direct, private marketplaces, and open exchange. Person-level targeting works everywhere you buy.
Shift Budget Toward In-Market Buyers
Identity and intent signals evaluated together at bid time. Spend automatically shifts toward people actively in-market — reducing waste.
Launch Your Own DSP Without Building One
For agencies managing significant programmatic spend, white-label Delivr DSP as your proprietary platform. Full UI customization, your domain, your reporting.
Prove Which Contacts Saw Your Ads
Which resolved contacts were reached, how many times each saw your creative, and what they did afterward. Person-level attribution replaces aggregate guesswork.
Process
How It Works
Audience Built Inside the Serving System
Target audiences from resolved identity segments, intent signals, or CRM lists — all within the platform. No export, no sync pixels, no match-rate loss.
Campaign Configured in a Single Workflow
Creatives, flight dates, pacing, frequency caps, and budget allocation set in one interface.
Identity Resolved at Bid Time
Identity resolution happens pre-bid, not post-serve. Each bid request evaluated against the identity graph before the impression is purchased.
Impression Served With Identity Intact
Resolved identity persists whether via publisher-direct, private marketplace, or open exchange.
Person-Level Delivery Proven
Reporting shows exactly which contacts were reached, how many times each saw your creative, and what they did next.
Reach
Every Channel, One Resolved Person
Delivr DSP maintains resolved identity across every inventory source. From display to CTV to social to LinkedIn — person-level targeting works everywhere you buy.
Display
482K impressions
CTV
287K impressions
Social
195K impressions
156K impressions
Programmatic
80K impressions
Why Delivr DSP
What Makes This Different
Identity is the bidding logic, not a reporting add-on
Most DSPs resolve identity after the impression is served. Delivr DSP resolves identity before the bid is placed. Targeting decisions are made on known, resolved people.
One vendor replaces a stack of three
The standard programmatic stack chains a DSP, a DMP, and an identity vendor. Every connection drops match rates. Delivr DSP eliminates the integration tax entirely.
Deterministic targeting at full programmatic scale
~1T impressions per day served against 5.1B verified email records. No trade-off between deterministic accuracy and programmatic reach.
Ready to See It in Action?
Get a live walkthrough with your own data. No commitment required.
Resources
Go Deeper
Explore the strategy and science behind this product.
Choosing the Right Brand Safety Level for Your Campaign
Six protection tiers from baseline fraud blocking to full 4.7M-domain protection. Match the right tier to your campaign objectives and GARM compliance requirements.
The Hidden Cost of Post-Bid Brand Safety
Post-bid verification charges you to report on wasted spend. Pre-bid blocking eliminates it. See the math on why pre-bid brand safety is the future of programmatic.
Why AI Audiences Is the New Standard for Agencies
Traditional audience segmentation is failing. AI-powered audiences built on person-level intent signals are setting a new performance standard for agencies.
Partners
