Every other DSP charges you to bid on fraudulent inventory, then charges again for a verification vendor to flag it. Delivr blocks 4.7M malicious domains before the bid, included free with every campaign.
- 4.7M
- domains blocked
- Largest DSP-native blocklist in the market
- $0
- additional CPM
- Competitors charge $0.02–0.10 per impression
- 30+
- threat intelligence feeds
- Updated daily from 200+ upstream security sources
- <0.1ms
- bid-time lookup
- Zero latency impact on auction speed
The Problem
The Brand Safety Tax
Traditional brand safety is backwards. You pay the DSP to bid on inventory. The impression is served — possibly on a fraudulent, unsafe, or made-for-advertising site. Then a verification vendor charges you again ($0.02–$0.10 CPM) to tell you it was bad inventory.
You've already paid for the impression. The damage is done. Post-bid verification is a receipt for wasted spend, not prevention.
Traditional (Post-Bid)
Delivr DSP (Pre-Bid)
The Solution
Pre-Bid Protection, Built In
Delivr DSP checks every bid request against 4.7M known-bad domains before placing the bid. Fraudulent, unsafe, and low-quality inventory is rejected before a single dollar is spent.
No third-party verification vendor required. No extra CPM. No manual list management. 6 protection tiers customizable per campaign — all included at no additional cost.
Pre-Bid Domain Filtering
Evaluated in <0.1ms per bid request
Protection Tiers
Choose Your Protection Level
Six tiers, all included at no additional cost. Mix and match per campaign. Pick the level that matches your risk tolerance.
Standard Protection
814,368 domains
Fraud, phishing, malware, ransomware, scam, abuse
Best for: All campaigns (default)
Brand Safe
941,893 domains
Standard + redirect chains, piracy, cryptojacking
Best for: Enterprise / Fortune 500
Family Safe
~1,470,000 domains
Brand Safe + adult content, drug-related, gambling
Best for: Children's brands, pharma, CPG
Fraud Shield
4,713,364 domains
Standard + botnet C2, DGA domains, newly registered domains, threat intel
Best for: Performance campaigns, anti-IVT
MFA Filter
276,362 domains
Made-for-advertising sites, ad farms, redirect chains, excessive tracking
Best for: Supply quality buyers
Full Protection
4,713,364 domains
All of the above combined and deduplicated
Best for: Government, maximum safety
All tiers included — $0 additional CPM. Competitors charge $0.02–$0.10 per impression.
Comparison
How Delivr Compares
Unlike bolt-on verification vendors that charge per-impression and flag content after the bid, Delivr blocks malicious domains before the bid is placed.
| Dimension | Delivr DSP | IAS / DV / MOAT |
|---|---|---|
| Cost | Included with DSP | $0.02–0.10 CPM add-on |
| When it acts | Pre-bid: blocks before bidding | Post-bid: flags after impression served |
| Wasted spend | Zero: never bids on blocked domains | Impression already purchased before flag |
| Update frequency | Daily automated pipeline | Varies by vendor |
| Customization | 6 tiers, per-campaign | Vendor-defined categories |
| Transparency | Full domain audit trail | Black-box scoring |
| Integration | Native: zero setup | Requires pixel, tag, or API |
Intelligence
Powered by Real Threat Intelligence
Our automated pipeline aggregates 30+ curated threat intelligence feeds drawn from 200+ upstream security sources across the global security community.
Updated daily by automated pipeline — no manual maintenance required. DGA domains (algorithmically generated for malware communication) are caught that IP-based detection misses entirely.
Total unique domains after deduplication: 4,713,364.
Feed Categories
Architecture
Built Into the Delivr DSP
Brand safety is not a bolt-on product — it's a core capability of Delivr DSP. Pre-bid domain filtering happens at the bidder level, evaluated in under 0.1 milliseconds per bid request.
It works alongside audience targeting, frequency capping, and optimization — all powered by the same identity graph. Identity tells us who to reach. Brand safety ensures where they see your ad is safe.
Delivr DSP: Intelligence Stack
Identity Resolution
5.1B emails → resolved people
Brand Safety Intelligence
4.7M domains blocked
Intent Intelligence
Behavioral + contextual signals
IP Intelligence
ASN, org, geo, risk flags
Domain Risk Scoring
Graph-powered risk cascade
Ready to See It in Action?
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Resources
Go Deeper
Explore the strategy and science behind this product.
Choosing the Right Brand Safety Level for Your Campaign
Six protection tiers from baseline fraud blocking to full 4.7M-domain protection. Match the right tier to your campaign objectives and GARM compliance requirements.
The Hidden Cost of Post-Bid Brand Safety
Post-bid verification charges you to report on wasted spend. Pre-bid blocking eliminates it. See the math on why pre-bid brand safety is the future of programmatic.
Pre-Bid vs Post-Bid Brand Safety: What Every Media Buyer Should Know
How post-bid verification works (and fails), the pre-bid advantage, and what to look for in a DSP's native brand safety capabilities.
Partners
