Back to Audiences
Audiences updated daily—because intent decays.
Intent is perishable, so audiences are refreshed daily. This keeps your "today's in-market" audience genuinely current instead of relying on segments that stopped signaling weeks ago.
- Daily refreshed audiences aligned to your brief
- Visibility into how audience composition changes over time
- Controls to tune recency windows by category
- Clear guidance on when to expand beyond top deciles for scale
- Reporting that shows performance by refresh window
Less waste, tighter on-target reach, and cleaner post-click attribution.