What's New - September 2026

This Month at a Glance

Predictive Signals shows which people in your intent audiences and personas are in market and whether their interest is rising or cooling, and lets you download or deliver the people in a chosen signal state. Also new this month: one export can deliver to up to five destinations, and DelivrDSP campaigns get a Brand safety setting.

22 new features and improvements, 4 fixes.

Predictive Signals

Predictive Signals shows how much of an audience is in market and where interest is heading, then lets you act on it.

Audience Signals Panel

Intent audiences and personas now have a signals panel on their detail page, below the sample people. It shows who is in market, whether that activity is rising or cooling, which topics drive it and which companies it comes from, with a switch to change the trend range. The audience list adds an In market column for intent audiences so you can spot active audiences at a glance.

People in Market

A "People in market" section under the signals panel lists the people in each signal state, masked on screen. You can download the full list for a state as a CSV, billed as Predictive Signals.

Signal-State Exports

In the export wizard, the new "People" option for an intent audience sends only the people in one signal state (in market, entered market, new, rising, steady or cooling), billed as Predictive Signals. For a persona, open the same export from its signals panel. It delivers to S3, email and Slack, Salesforce or HubSpot records, and DelivrDSP, so you can send fresh in-market people to a campaign or CRM, or build a suppression list from people who are cooling off.

Intent Trend Filters

In the audience builder's Intent section, turning on "Include intent trends" adds Trend filters for intent audiences: keep people whose interest in a selected topic is new, rising, steady or cooling, or who were active on a set number of the last 14 days. Records with trends bill as Predictive Signals. Use these filters to target people who keep researching a topic rather than one-time visitors.

Audiences

New ways to build audiences and see the people in them.

Specific Intent Dates

Intent audiences can now cover fixed dates as well as the most recent days. Under Intent dates in the audience builder, choose "Specific dates" and pick one day or a run of up to 14 consecutive days that have data. The audience is built once from exactly those days and does not refresh.

Persona Templates

Persona templates are now available to every customer. Start a persona from a published template instead of building it from scratch, and change any condition to fit.

Topic Requests About Places and People

Topic requests that mention a location or describe who is researching are now reframed around what is being researched, instead of being rejected.

Intent Activity on Person Profiles

Person profiles and the buyer journey now show each topic's activity over the last 14 days. You can tell a repeat researcher from a one-time visit, and see intent alongside what the person did on your site.

Exports

Exports are more flexible and can reach more platforms.

Multi-Destination Exports

One export can now deliver to up to five destinations, and each run is charged once however many destinations receive it. Pick them together in the export wizard, or later add, pause or remove extra destinations from the Destinations card on the export's Settings tab. Marketplace destinations can't be combined with others, and DelivrDSP can only be the first destination.

Match Keys Export Format

Audience exports to S3, email and Slack can now use the "Match Keys Only" format: each row holds a single identifier you choose and no other columns. Upload these files to ad platforms that Delivr doesn't connect to directly.

CTV Device IDs and Household Networks

Audience exports to DelivrDSP and Match Keys Only exports can now use CTV device IDs and household network identifiers. This lets your audiences reach households on connected TVs.

Campaigns

More control over campaign setup, tracking and creatives.

Brand Safety

Campaigns on DelivrDSP have a new Brand safety setting in the Inventory lists card of Advanced settings. Choose the Standard, Extended or Maximum preset, or choose the lists yourself. Each preset spells out what it blocks.

Campaign URL Parameters

Enter UTM or other URL parameters once in a campaign's Tracking section, and they are added to the landing page URL of its creatives, except VAST tags. If a creative's URL already sets a parameter, the creative's value is kept.

Campaign Tracking

Set tracking URLs once in the campaign's Tracking section, and each creative inherits them field by field unless it sets its own. You can set campaign tracking on the wizard's Creatives step while creating the campaign, or later on the campaign's Creatives tab.

Social Pixels on Creatives

Creatives have a Social pixels field for your own pixels, such as Meta, LinkedIn or Snapchat.

Native Creative Images

Native creatives now take a main image and a brand logo or icon, and enforce text limits for title, description and call to action. They also include a "Sponsored by" field for the advertiser name.

Add From Library in Batch Upload

The batch upload sheet has an "Add from library" panel. Search your creative library, pick several files, and add them to the batch next to newly uploaded files.

Add to Campaigns

The creative library has a new "Add to campaigns" bulk action. Select files, choose one or more campaigns, and set the destination URL and ad domains once to add them everywhere.

Higher Maximum Bid

The campaign wizard now accepts bids up to $30 CPM in media cost, which leaves room for higher-priced inventory.

Workspace

Improvements to settings, help and product updates.

Project API Keys for Project Admins

Project admins can create, rotate and revoke API keys for their own project from Project Settings > API Keys. Each key reads and writes only that project.

Help Articles

Help in the sidebar is now open in every workspace, and links on the screens the articles describe take you straight to the matching article.

Release Notes In-App

Organization members now get new release notes in the notification bell, in a monthly What's new dialog and by email. You can turn them off with the Release notes switch in your profile's notification settings.

Bug Fixes

Campaigns

• You can now change a launched campaign's bid in Advanced settings under Bidding.

Exports and Data

• S3 exports now follow the connection's Path Format setting, and the single file from Combine output into a single file now lands at the connection's prefix.
• The Hourly view on a pixel source overview shows event counts again, from September 19 onward.

Topics

• Topic type pickers now offer all five segment types: B2B, B2C, B2B2C, B2G and B2E.