Engineering
Engineering at Delivr.ai
How we build and run deterministic identity and person-level intent at scale. Real systems, real tradeoffs, real numbers.
- intentdata engineeringarchitecture
Ryan Spoone, CTO · · 7 min read
We rebuild the intent graph from scratch every day
Over 1.2 billion person-topic intent signals across roughly 27 million people and 2 million companies, thrown away and rebuilt whole every 24 hours. For a signal that decays in days, freshness is not a cadence choice. It is an accuracy claim.
Read post - ad measurementidentityattribution
Ryan Spoone, CTO · · 7 min read
View-through is a join, not a model
We put the same identity pixel inside the ad slot and on the advertiser site, then measured what display actually does. The typical payoff is a return visit three days later, which is exactly what click math cannot see.
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