Delivr.ai vs. G2 Buyer Intent: Full-Journey Intent vs. Review-Site Signals

G2 is the largest B2B software review platform, with millions of buyers researching products, reading reviews, and comparing vendors. G2 Buyer Intent captures these high-quality research signals and packages them for sales and marketing teams. Delivr.ai captures intent across the entire open web — not just one review platform — and resolves every signal to a known person.

What G2 Does Well

G2's intent signal is uniquely high-quality for one specific use case: software buying intent. When someone visits a G2 category page, reads reviews, compares products, or views pricing for your software, that signal is unambiguously purchase-related. There is no content consumption ambiguity — the person is actively evaluating software.

G2 Buyer Intent integrates with major CRM and marketing platforms, and the "G2 comparison" signal (someone comparing you to a competitor) is particularly actionable for competitive sales plays.

The Limitation: One Platform, One Signal Type

G2 sees only the behavior that happens on G2.com. Like TechTarget, this is a keyhole view of the buying journey. A buyer may spend 100 hours researching a purchase and 10 minutes on G2. G2 captures the 10 minutes — valuable minutes, but a fraction of the journey.

G2's intent is also account-level. They can tell you "someone at Acme Corp viewed your G2 profile" but cannot identify the specific person who did the research. The contact overlay comes from data partnerships, not from observing the behavior.

Finally, G2 intent is limited to software categories. If you sell professional services, hardware, or anything not listed on G2, the signal does not exist.

Delivr.ai: Full-Journey, Person-Level Intent

Delivr.ai captures intent across the entire open web — every article read, every whitepaper downloaded, every vendor site visited, every review platform browsed. G2 activity is one data point in a behavioral picture that includes hundreds of touchpoints.

Every signal resolves to a known person with full PII. When Delivr.ai shows that a VP of Marketing at Acme is researching marketing automation, it includes their name, email, title, phone, a 0–100 intent score, and a trend direction. This is not a company-level signal with a contact overlay — it is the specific person whose behavior was observed.

Head-to-Head: Key Dimensions

Complementary Use Case

G2 and Delivr.ai serve different roles in the intent stack. G2 provides a high-confidence signal when a buyer is actively comparing software on the G2 platform. Delivr.ai provides the full-journey picture — identifying buyers earlier in the research process, across every channel, resolved to the person.

For software companies, the optimal approach is often both: use G2 for bottom-of-funnel competitive signals and Delivr.ai for the upstream research journey that leads to the G2 visit. The combination captures the complete buyer lifecycle.