Delivr.ai vs. Bombora: Person-Level Intent vs. Account-Level Surge

Bombora invented B2B intent data. Their Company Surge product, powered by a cooperative of 5,000+ B2B publisher sites, is the industry standard for topic-level, account-based intent. Delivr.ai respects what Bombora built — and addresses the gap it was never designed to fill.

What Bombora Does Well

Bombora’s cooperative data model is genuinely unique. By pooling content consumption data across thousands of B2B publishers, they’ve built the broadest view of account-level research activity in the market. They claim 70% of their data is exclusive to the co-op. They’re privacy-compliant, a Forrester Leader, and embedded in nearly every ABM stack through 35+ integration partners.

Where the Gap Is

Bombora operates at the account level. Company Surge tells you "Acme Corp is surging on identity resolution." That’s 5,000 employees. Your SDR has to guess who to call.

Delivr.ai tells you which individual at Acme is driving the research — their name, role, the specific topics they’re consuming, and how their behavior compares to their personal baseline. That’s the difference between a cold call and a warm conversation.

Head-to-Head: The Numbers

In side-by-side campaigns, Delivr.ai’s person-level precision delivers 225% more deals than Bombora-only account-level targeting. A precision list of 5,000 person-level contacts consistently outperforms a volume list of 500,000 account-level contacts.

This isn’t because Bombora’s data is wrong — it’s because knowing the person eliminates the guesswork between signal and outreach.

Case Study: Intent-Based ABM Campaign Performance

A B2B agency partnered with a client to drive pipeline growth through a fully integrated demand generation ABM program. Every stage of the campaign — brand-to-demand advertising, email activation, nurture, BDR outreach, and sales follow-up — used one consistent strategy, message framework, and execution team. The only variables were audience source and size.

The agency tested two audiences: Bombora (via Apollo.io) with a broad intent-filtered list of 500,000 contacts, and Delivr.ai with a curated micro-list of 5,000 high-intent contacts.

Delivr.ai’s open rate (70%) and reply rate (5%) far exceeded Bombora’s (10% and 0.1%, respectively), demonstrating that high-intent person-level targeting drives dramatically stronger engagement.

Despite sending 100x fewer emails, Delivr.ai closed more than twice as many deals (23 vs. 9), with a reply-to-send rate nearly 8x higher. The data demonstrates that focusing on high-intent individuals yields dramatically better results with less effort and lower risk of domain reputation damage.

Better Together or Instead?

Many teams already use Bombora. Delivr.ai can serve as the resolution layer that takes Bombora’s account-level signals and tells you exactly who to contact. This is an "and" not "or" positioning — though teams consistently find that once they have person-level data, the account-level signal becomes less critical.