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Resource Center
Guides, research, and playbooks from the team building the identity layer for modern marketing.
Case Studies
47%
Visitor Resolution
$4.2M
Pipeline in 90 Days
3.2x
Lead-to-Meeting Rate
68%
Contacts Matched
3x
Attributed ROAS Visibility
62%
Previously Dark Traffic Resolved
How website visitor identification works: company-level vs. person-level, deterministic vs. probabilistic, and why match rates vary. A buyer’s guide to de-anonymizing your traffic.
Match rate is the most abused number in visitor identification. What it really measures, why reported rates are inflated, and how to verify any vendor’s claim on your own traffic.
A 7-step framework for evaluating intent data vendors — resolution depth, signal methodology, scoring models, activation surface, and data ownership.
Six protection tiers from baseline fraud blocking to full 4.7M-domain protection. Match the right tier to your campaign objectives and GARM compliance requirements.
A 7-step framework for evaluating identity resolution vendors — matching methodology, data ownership, ID interoperability, real-time capability, and total cost of ownership.
Marketing budgets hit 9.4% of revenue, yet half of CMOs can't prove ROI. Here's the 90-day playbook for privacy-first attribution.
The essential checklist every buyer should use when evaluating identity resolution platforms: data onboarding, privacy, activation, and accuracy.
Stop guessing. Learn how to identify and reach buyers who are actively in-market using identity resolution and behavioral signals.
The definitive 10-chapter guide to intent data in 2026: types, scoring methodology, the resolution spectrum from account-level to person-level, 36+ vendor landscape, activation playbooks, and the evaluation framework revenue teams need.
A comprehensive guide to evaluating data providers, the cookie collapse, account-level vs. person-based intent, and the ten criteria that actually matter.