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Guides, research, and playbooks from the team building the identity layer for modern marketing.

Article6 min

Every Ad Can Link Your Customer Like a Form Fill

A CDP links a cookie to a customer only when they open an email or fill in a form. An ad can make the same link. The four-step mechanism, what comes back, what I will not claim, and the questions to ask before you believe it.

CDPcustomer activationidentity resolution
By Gregory KotovosRead article
Article4 min

Identity Resolution vs. Entity Resolution

Entity resolution is the capability across people, households and companies. Identity resolution is the person-level slice of it. A company example, a person example, and the rule that an IP address is never a person.

identity resolutionentity resolutionidentity graph
By Gregory KotovosRead article
Article4 min

Can You Really Identify Customers Across Multiple Platforms?

Yes, if something joins the platforms. A hashed email is the join, and one audience built on it feeds your DSP, CRM and marketing automation. Delivr DSP reaches social at a higher rate than anyone else. What it looked like at Concussion Media, and what it asks of you.

identity resolutioncross-channelaudience activation
By Gregory KotovosRead article
Article4 min

How Long Does Identity Resolution Take to Implement?

A day to be live and a week to be in market and seeing results, with the right resources on your side. The audience stage takes longer and I have not timed it. What you do each day, and what it costs to start.

identity resolutionimplementationpixel
By Gregory KotovosRead article
Article18 min

What Is Identity Resolution?

A deep dive into how identity resolution works: from deterministic matching and identity graphs to real-time visitor identification at scale.

identity resolutionidentity graphdeterministic matching
By Delivr.aiRead article