Resource Center
Learn. Evaluate. Execute.
Guides, research, and playbooks from the team building the identity layer for modern marketing.
Case Studies
Proof from live customer programs
47% Visitor Resolution. $4.2M Pipeline in 90 Days.
47%
Visitor Resolution
$4.2M
Pipeline in 90 Days
Supercharging Bombora Surges with Person-Level Identity.
3.2x
Lead-to-Meeting Rate
68%
Contacts Matched
3x ROAS Visibility. First Person-Level Buyers Journey for DTC.
3x
Attributed ROAS Visibility
62%
Previously Dark Traffic Resolved
The Unifying Message
Gartner measured a 59% negative impact on buying group consensus from content tailored to individuals. The Unifying Message approach answers it: one sentence that holds true for the economic buyer, the technical evaluator and the champion at the same time, the six-row brief written from it, and the hub and spoke structure that ships it.
Website Visitor Identification: The Complete Guide (2026)
How website visitor identification works: company-level vs. person-level, deterministic vs. probabilistic, and why match rates vary. A buyer’s guide to de-anonymizing your traffic.
Deterministic vs. Probabilistic Match Rates: The Honest Numbers
Match rate is the most abused number in visitor identification. What it really measures, why reported rates are inflated, and how to verify any vendor’s claim on your own traffic.
The 2026 Intent Data Buyer’s Guide
A 7-step framework for evaluating intent data vendors — resolution depth, signal methodology, scoring models, activation surface, and data ownership.
Choosing the Right Brand Safety Level for Your Campaign
Six protection tiers from baseline fraud blocking to full 4.7M-domain protection. Match the right tier to your campaign objectives and GARM compliance requirements.
The 2026 Identity Resolution Buyer’s Guide
A 7-step framework for evaluating identity resolution vendors — matching methodology, data ownership, ID interoperability, real-time capability, and total cost of ownership.
The Identity Bridge: UID2.0 vs. Third-Party Cookies
How to navigate the shift from cookies to tokenization, combining cookie-era scale with UID2.0 precision for the post-cookie future.
Marketing Attribution in the Privacy Era: A Practical CMO Guide
Marketing budgets hit 9.4% of revenue, yet half of CMOs can't prove ROI. Here's the 90-day playbook for privacy-first attribution.
RFI Questions for Identity Resolution Vendors
The essential checklist every buyer should use when evaluating identity resolution platforms: data onboarding, privacy, activation, and accuracy.
The Complete Guide to Targeting Customers Who Want to Buy
Stop guessing. Learn how to identify and reach buyers who are actively in-market using identity resolution and behavioral signals.
The Complete Guide to Intent Data
The definitive 10-chapter guide to intent data in 2026: types, scoring methodology, the resolution spectrum from account-level to person-level, 36+ vendor landscape, activation playbooks, and the evaluation framework revenue teams need.
Understanding Third-Party Data Providers: Why Person-Level Intent Is Reshaping B2B Marketing
A comprehensive guide to evaluating data providers, browser cookie restrictions, account-level vs. person-based intent, and the ten criteria that actually matter.