Resource Center
Learn. Evaluate. Execute.
Guides, research, and playbooks from the team building the identity layer for modern marketing.
Case Studies
Proof from live customer programs
47% Visitor Resolution. $4.2M Pipeline in 90 Days.
47%
Visitor Resolution
$4.2M
Pipeline in 90 Days
Supercharging Bombora Surges with Person-Level Identity.
3.2x
Lead-to-Meeting Rate
68%
Contacts Matched
3x ROAS Visibility. First Person-Level Buyers Journey for DTC.
3x
Attributed ROAS Visibility
62%
Previously Dark Traffic Resolved
I Launched It Without Permission
Two months ago I launched a PLG campaign that was not on the plan. Since mid-June we have signed 33 contracts and platform consumption went from 927 million records to 19 billion. Three weeks later I took the CEO seat. What the last two years actually cost me was not silence, it was decision rights: an argument you cannot close is a position you keep restating.
The Hidden Cost of Post-Bid Brand Safety
Post-bid verification charges you to report on wasted spend. Pre-bid blocking eliminates it. See the math on why pre-bid brand safety is the future of programmatic.
Person-Based vs. Account-Based Intent
Account-level intent tells you a company is surging. Person-based intent tells you who to call and when. The difference changes everything.
What Is Identity Resolution?
A deep dive into how identity resolution works: from deterministic matching and identity graphs to real-time visitor identification at scale.
How Identity Resolution Impacts Attribution
Attribution without identity is guesswork. Learn how person-level identity resolution transforms measurement from a reporting function into an operational revenue advantage.
How CMOs Are Adapting to the New Era of Marketing Measurement
Traditional measurement is broken. Here's how forward-thinking CMOs are rebuilding their measurement stack around identity and attribution.
Why AI Audiences Is the New Standard for Agencies
Traditional audience segmentation is failing. AI-powered audiences built on person-level intent signals are setting a new performance standard for agencies.
Why Person-Based Intent + Buying Group ABM Outperforms Every Other B2B Approach
Account-level intent identifies companies. Person-based intent identifies the individuals driving the purchase. Combine them with buying group ABM and results accelerate.
3 Ways Buying Group Marketing Helps Drive Revenue Growth
Buying Group Marketing aligns sales and marketing around entire buying committees, driving faster deals, reduced churn, and larger contract sizes.