Resource Center
Learn. Evaluate. Execute.
Guides, research, and playbooks from the team building the identity layer for modern marketing.
Case Studies
How teams use Delivr.ai
Illustrative composites, not verified customer results.
47% Visitor Resolution. $4.2M Pipeline in 90 Days.
47%
Visitor Resolution
$4.2M
Pipeline in 90 Days
Supercharging Bombora Surges with Person-Level Identity.
3.2x
Lead-to-Meeting Rate
68%
Contacts Matched
3x ROAS Visibility. First Person-Level Buyers Journey for DTC.
3x
Attributed ROAS Visibility
62%
Previously Dark Traffic Resolved
Every Ad Can Link Your Customer Like a Form Fill
A CDP links a cookie to a customer only when they open an email or fill in a form. An ad can make the same link. The four-step mechanism, what comes back, what I will not claim, and the questions to ask before you believe it.
Which Companies Need Identity Resolution the Most?
Enterprises with a CDP, agencies, platforms that resell identity, and anyone advertising who wants to close the loop. My ranking, why it is a judgement and not a measurement, and who needs it least.
Identity Resolution vs. Entity Resolution
Entity resolution is the capability across people, households and companies. Identity resolution is the person-level slice of it. A company example, a person example, and the rule that an IP address is never a person.
What Happens When You Don’t Have Identity Resolution?
Three teams, three audiences, three sets of numbers. At Concussion Media the cost per click through Delivr ran about 65% below Meta, up to 75% of bounced visitors were resolved, and leads rose by about 1,000 a month.
Common Identity Resolution Mistakes to Avoid
Five mistakes that have nothing to do with the match itself: treating intent as a sales tool, starting in the middle, buying with no stack or operator, trusting a blended match rate, and never closing the loop.
Is Identity Resolution Right for Your Company Right Now?
Four things have to be true: a MarTech stack, someone to operate it, people you reach with ads, email or social, and a wish to close the loop. Who it fits, who should wait, and how to find out without a subscription.
Can You Really Identify Customers Across Multiple Platforms?
Yes, if something joins the platforms. A hashed email is the join, and one audience built on it feeds your DSP, CRM and marketing automation. Delivr DSP reaches social at a higher rate than anyone else. What it looked like at Concussion Media, and what it asks of you.
How Long Does Identity Resolution Take to Implement?
A day to be live and a week to be in market and seeing results, with the right resources on your side. The audience stage takes longer and I have not timed it. What you do each day, and what it costs to start.
How Does Identity Resolution Improve Customer Experience?
Answer the person at the stage they are in, not the signal. The pricing-page scene, a four-step sequence, how to bring other buying-group members into the conversation without revealing a signal, and why step two needs identity.
I Launched It Without Permission
Two months ago I launched a PLG campaign that was not on the plan. Since mid-June we have signed 33 contracts and platform consumption went from 927 million records to 19 billion. Three weeks later I took the CEO seat. What the last two years actually cost me was not silence, it was decision rights: an argument you cannot close is a position you keep restating.
The Hidden Cost of Post-Bid Brand Safety
Post-bid verification charges you to report on wasted spend. Pre-bid blocking eliminates it. See the math on why pre-bid brand safety is the future of programmatic.
Person-Based vs. Account-Based Intent
Account-level intent tells you a company is surging. Person-based intent tells you who to call and when. The difference changes everything.
What Is Identity Resolution?
A deep dive into how identity resolution works: from deterministic matching and identity graphs to real-time visitor identification at scale.
How Identity Resolution Impacts Attribution
Attribution without identity is guesswork. Learn how person-level identity resolution transforms measurement from a reporting function into an operational revenue advantage.
How CMOs Are Adapting to the New Era of Marketing Measurement
Traditional measurement is broken. Here's how forward-thinking CMOs are rebuilding their measurement stack around identity and attribution.
Why AI Audiences Is the New Standard for Agencies
Traditional audience segmentation is failing. AI-powered audiences built on person-level intent signals are setting a new performance standard for agencies.
Why Person-Based Intent + Buying Group ABM Outperforms Every Other B2B Approach
Account-level intent identifies companies. Person-based intent identifies the individuals driving the purchase. Combine them with buying group ABM and results accelerate.
3 Ways Buying Group Marketing Helps Drive Revenue Growth
Buying Group Marketing aligns sales and marketing around entire buying committees, driving faster deals, reduced churn, and larger contract sizes.