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Guides, research, and playbooks from the team building the identity layer for modern marketing.
Case Studies
How teams use Delivr.ai
Illustrative composites, not verified customer results.
47% Visitor Resolution. $4.2M Pipeline in 90 Days.
47%
Visitor Resolution
$4.2M
Pipeline in 90 Days
Supercharging Bombora Surges with Person-Level Identity.
3.2x
Lead-to-Meeting Rate
68%
Contacts Matched
3x ROAS Visibility. First Person-Level Buyers Journey for DTC.
3x
Attributed ROAS Visibility
62%
Previously Dark Traffic Resolved
Delivr.ai vs. Leadfeeder (Dealfront): Person-Level Intent vs. Company Visitor ID
Leadfeeder identifies visiting companies from IP. Delivr.ai resolves the person deterministically: named individual, verified contact, and open-web intent across 52,000+ topics, resolving 50%+ of US web traffic.
Delivr.ai vs. Clearbit Reveal: Person-Level Resolution vs. Company Reveal
Clearbit Reveal names the company from IP. Delivr.ai resolves the person deterministically: no fingerprinting, verified contact data, and person-level intent, resolving 50%+ of US web traffic.
Delivr.ai vs. Factors.ai: Person-Level Identity vs. Account Attribution
Factors.ai maps traffic to accounts and stitches attribution. Delivr.ai resolves the specific in-market person deterministically and scores intent across 52,000+ topics, on- and off-domain.
Delivr.ai vs. Common Room: Open-Web Person-Level Intent vs. Community Signals
Common Room unifies community and social signals. Delivr.ai resolves the silent majority of in-market buyers across the open web deterministically: person-level, 52,000+ topics, 50%+ of US web traffic resolved.
Delivr.ai vs. G2 Buyer Intent: Full-Journey Intent vs. Review-Site Signals
G2 captures high-quality software review signals on G2.com. Delivr.ai captures the full buyer journey across the open web — 52,000+ topics, person-level PII, and a built-in DSP.
Delivr.ai vs. Warmly: Open-Web Intent vs. Website Revenue Orchestration
Warmly automates website visitor follow-up with chat and email. Delivr.ai resolves person-level intent across the open web and activates through a built-in DSP at enterprise scale.
Delivr.ai vs. RB2B: Full-Web Deterministic Intent vs. Website Visitor ID
RB2B identifies visitors on your website using probabilistic IP matching. Delivr.ai identifies buyers across the open web with 100% deterministic resolution and a built-in DSP.
Delivr.ai vs. DemandScience: Raw Intent Signals vs. Turnkey Lead Generation
DemandScience delivers qualified leads from content syndication. Delivr.ai delivers person-level intent signals with full activation flexibility — you decide how to act on every signal.
Delivr.ai vs. Cognism: Person-Level Intent vs. Phone-Verified Contacts
Cognism excels at phone-verified European contacts with Bombora intent bolted on. Delivr.ai delivers person-level intent with multi-channel activation and full PII output.
Delivr.ai vs. Apollo.io: Behavior-First Intent vs. Database-First Prospecting
Apollo layers third-party intent on a 275M-contact database. Delivr.ai starts with the behavior and resolves to the person — every signal tied to the individual who triggered it.
Delivr.ai vs. Anteriad: Machine-Scale Intent vs. Human-Verified Leads
Anteriad verifies leads with human analysts. Delivr.ai resolves intent signals to known individuals through deterministic entity resolution: person-level precision at machine scale.
Delivr.ai vs. TechTarget: Full-Web Intent vs. Editorial Intent
TechTarget captures high-quality editorial signals from its own publications. Delivr.ai captures the full research journey across the open web — resolved to the person, not the account.
Pre-Bid vs Post-Bid Brand Safety: What Every Media Buyer Should Know
How post-bid verification works (and fails), the pre-bid advantage, and what to look for in a DSP's native brand safety capabilities.
The $25B Identity Resolution Consolidation Wave
How agency holding companies, credit bureaus, and Tier 1 vendors are reshaping the identity market through aggressive M&A — and what it means for buyers.
Intent Data Vendor Landscape 2026: Where Delivr.ai Fits
A comprehensive analysis of 36+ intent data vendors across four resolution tiers — and where Delivr.ai’s person-level, PII-resolved approach fits.
Identity Resolution Vendor Landscape 2026: Where Delivr.ai Fits
A comprehensive analysis of 30+ identity resolution vendors across five market segments — and where Delivr.ai’s deterministic, PII-first approach fits.
Delivr.ai vs. Experian: Purpose-Built Identity vs. Bureau Byproduct
Experian’s marketing identity is one division within a $7.5B credit bureau. Delivr.ai exists solely to resolve identities: 100% deterministic, and not credit data.
Identity Resolution: A Competitive Review
How Delivr.ai compares to other identity resolution platforms on accuracy, scale, compliance, and activation capabilities.
Delivr.ai vs. Wunderkind: Full-Funnel Identity vs. eCommerce Remarketing
Wunderkind identifies visitors for cart recovery. Delivr.ai resolves 50%+ of US web traffic deterministically and serves use cases from demand gen to programmatic.
Delivr.ai vs. Merkury: Deterministic Resolution Without Agency Lock-In
Merkury claims a 30% lift in email reach. Delivr.ai resolves 50%+ of US web traffic deterministically, with full PII output and no dentsu ownership strings.
Delivr.ai vs. TransUnion: Deterministic PII vs. Credit Bureau Hybrid
TransUnion’s TruAudience combines credit file depth with probabilistic digital matching. Delivr.ai offers 100% deterministic resolution from first-party and licensed sources.
Delivr.ai vs. Acxiom: Independent Resolution vs. an Omnicom-Owned Graph
Acxiom’s 260M-person graph is now Omnicom-owned. Delivr.ai delivers deterministic resolution, real-time for pixel visitors, with zero agency conflicts.
Delivr.ai vs. Epsilon: Independent Resolution vs. Agency-Owned Data
Epsilon’s CORE ID powers Publicis’s $4.4B data strategy. Delivr.ai delivers deterministic PII resolution without agency ownership conflicts.
Delivr.ai vs. LiveRamp: PII Resolution vs. Pseudonymous Tokens
LiveRamp is the de facto identity standard. Delivr.ai delivers what LiveRamp’s token architecture wasn’t designed to provide: full PII resolution.
Delivr.ai vs. Intentsify: Named Individuals vs. Persona Overlays
Intentsify aggregates multi-source intent with persona-level analysis. Delivr.ai resolves to the actual person — no overlays, no guesswork.
Delivr.ai vs. ZoomInfo: Active Buyers vs. Static Contacts
ZoomInfo tells you who works at a surging account. Delivr.ai tells you who at that account is actually buying right now.
Delivr.ai vs. Demandbase: Person-Based Facts vs. Persona-Based Guesses
Demandbase maps buying group personas at accounts. Delivr.ai identifies the actual individuals — by name, with behavioral evidence.
Delivr.ai vs. 6sense: Person Identification vs. Predictive Accounts
6sense predicts which accounts will buy. Delivr.ai identifies the actual person whose research behavior has changed. Prediction vs. observation.
Delivr.ai vs. Bombora: Person-Level Intent vs. Account-Level Surge
Bombora invented B2B intent data. Delivr.ai addresses the gap it was never designed to fill — telling you exactly who to call, not just which company is surging.
Psychological Reactions to Being Confronted About Anonymous Online Behavior
Original research on why people deny tracked behavior: defense mechanisms, psychological reactance, and what it means for identity resolution.